Archive for the ‘OpenWorld’ Category

The week was hectic and productive. During my two previous posts, I was fighting with a horrible internet connection at the Marriott Marquis, so some of the information that I wanted to post didn’t quite make it. So, I’ll add to some to my previous thoughts, and bring you a few items from the rest of the week.

Larry’s Sunday Keynote and the rest of Sunday evening –

Sunday evening, Larry Ellison kicked off the conference with an opening keynote. The topic, Oracle Exalytics. The Exa family at Oracle continues to grow. See a couple of my friends blogs, Glenn Schwartzberg and Mark Rittman, for some more details on what this announcement means.

After the keynote, I got the privilege of attending the annual ACE/ACE Director dinner at OpenWorld. This year, at the Sens restaurant, we had some drinks and good food, but once again, great networking. These folks are the best of the best in the Oracle world, and it is a wonderful time for all. Thanks to the organizers and leaders of this program, Vikki Lira, Lillian Buziak, and Justin Kestelyn for their hard work to make this program really a feather in the cap for Oracle!

Speaking of the ACE Directors, they hold an annual two day briefing before the conference. If you follow them on Twitter, you could tell that this year was going to be very special and exciting here at OpenWorld. I suggest that if you are interested, find out the Ace Directors that are active on Twitter, and start following them. Here is where you can find out more information about the ACE Director program.

Tuesday, I participated in some media interviews. These are fast moving interviews with various members of the media. Think speed dating only you are talking about technology, Oracle OpenWorld, and my favorite topic, ODTUG. Here are links to a couple of the interviews that I did: Application Development Trends and The Server Side.

Wednesday, there were a few items of particular interest that I was able to participate in. In the early morning, members of Fusion Nation gathered in the tents outside of Moscone North. Fusion Nation represented the early adopters of Fusion Applications as well as user group advocates of Fusion Applications and Fusion Technology. I was one of the 25 user group leaders selected to participate in this venture. We got to wear our red vests (apologies to Stanley, the original) all week (as long as we did not become overheated). This program was created to raise awareness of Fusion Applications, and I think with 500 of us wearing these vests, it worked.

Also on Wednesday, about 10 user group leaders got a private meeting with Oracle President, Mark Hurd. Mark is a no-nonsense type of guy, very personable, and willing to listen as well as be heard. We had submitted some questions beforehand for Mark, and he answered those as well as inviting further questions. I believe that Mark thinks the user groups are a very valuable piece of the Oracle ecosystem, and that both Oracle and the user community benefit from user groups.

Larry’s keynote on Wednesday announced the general availability of Fusion Applications. He joked that he had signalled that the release was coming during a couple of other keynotes, and that this took a little longer than anyone anticipated. Also announced was the Oracle Public Cloud, priced with fixed monthly rates as a subscription service. Last, and one that Larry actually demoed, was the Oracle Social Network, allowing collaborative work from a team through real time conversations.

Wednesday evening, Oracle held its signature celebration Appreciation Event, once again hosted on Treasure Island. Instead of multiple stages, as has been the case in the past, there was one stage for the entertainment. Sting started off the night, performing many of his and the Police’s hits. Sting recently celebrated his 60th birthday, but his voice is still golden. Sting was followed by Tom Petty and the Heartbreakers. Tom Petty also still has “it”. Many of his hits, including “Free Falling”, had the crowd singing along. Unfortunately, I was exhausted at this point in the evening, and decided to call it a night, missing a repreat appearance by Dave Wakeling and the English Beat. Oracle knows how to throw a party, with many food choices available as well during the night (as well as many drink choices!).

Thursday, I had an early flight out of SFO, so I missed the final day of the show. Honestly, with everything that I had already experienced during the week, I’m not sure that I had enough energy to make it through the rest of the day anyway.

Hope you’ve gotten a little flavor of OpenWorld through this series of posts. It’s not KScope, by any stretch of the imagination.

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ODTUG at OpenWorld 2011

Mike Riley, ODTUG President at the ODTUG booth at OpenWorld

As a part of my responsibilities on the ODTUG Board of Directors, I am asked to represent ODTUG at Oracle OpenWorld, held annually in San Francisco. Here are some of the things that I have gotten to experience through the first couple of days:

My trip started on Saturday, as the North American User Group Presidents held a meeting Saturday afternoon with representatives from HEUG, Java leaders, IOUG, OAUG, OHUG, and Quest (see iouc.org for more information on these groups). This is a chance for us to network with these other leaders, and hear from Oracle on future plans for the community.

Sunday, the conference really kicks off with the User Group Forum. All of the user groups are allowed to hold SIG meetings and provide technical content of their own choice. We had five rooms of content in the afternoon – Symposiums on Web Architecture, Business Intelligence, Application Express, Data Warehousing, and Hyperion were held. Our rooms were pretty full, as usual, drawing 200 participants or more. These are great opportunities to ask questions and learn from the top Oracle users.  I anticipate more learning, networking, and lots of fun as the week continues.

If you’re at OpenWorld don’t forget to stop by our booth in the User Groups Pavilion – Level 2 Lobby Moscone West.

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Guest Blogger: Mark Rittman, ODTUG Board

Mark Rittman, ODTUG Treasurer

It’s just a few days now until I travel over to San Francisco for Oracle OpenWorld 2011, for what is probably for me the professional highlight of the year. As one of the ACE Directors, I get to go to a two-day briefing across the whole range of Oracle’s technology products at HQ before OpenWorld starts, and then I travel to downtown San Francisco for when the event starts properly on Sunday.

Sunday is a great day if you’re an ODTUG’ger as we’re running a number of Sunday Symposiums covering topics such as BI, EPM, Data Warehousing, APEX and Web architecture. I’ve been organizing the BI Symposium that runs on the Sunday afternoon, and I’ve invited some of the great and good from the OBIEE blogger and developer community to come and present, including

– Christian Screen (http://www.artofbi.com) on Oracle Business Intelligence 11g Action Framework: Basic to Advanced Integration

– Jeff McQuigg (http://greatobi.wordpress.com/) on Oracle Business Intelligence Metadata Development: Advanced Solutions

– Myself (http://www.rittmanmead.com/blog) on OBIEE 11g Change Management and Deployment Best Practices

– Stewart Bryson (also at http://www.rittmanmead.com/blog) on Aggregation : Oracle Optimizer vs. Oracle BI Server

– Kevin McGinley, winner of the ODTUG KScope’11 Best Paper Award, on Upgrading Your Oracle Business Intelligence Enterprise Edition Software

This is a great opportunity to hear some of the best Oracle BI speakers in one place, over just a few hours, and with lots of opportunities for interaction. The sessions will take place from mid-day through to 5pm and will run in Moscone West 2011.

And finally – once you’ve finished at the BI Sunday Symposium, get yourself across to Larry Ellison’s opening keynote in Hall D, Moscone North, where I hear on the grapevine that there’ll be some very interesting product news concerning BI. If you’re coming to Open World, hopefully I’ll see you there, otherwise you can read all about it in my upcoming BI column in the ODTUG Technical Journal!

*You can also see Mark at the SP Conference in Sydney, Australia.*

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Guest Blogger: Kent Graziano

Kent Graziano, ODTUG BI/DW SIG Co-Chair and Oracle ACE

It’s hard to believe but Oracle OpenWorld 2011 is less than 2 weeks away (October 2-6, 2011)!  It’s an exciting time as Oracle devotees from around the world make their annual fall migration to the Moscone Center in beautiful San Francisco, California.

As we have since the dawn of time (the first OOW in 1996 that is), ODTUG will be there to bring you the best of the best in technical content from our pantheon of Oracle development gurus (including many Oracle ACEs and ACE Directors).  You can hear from the likes of Steven Feuerstein, Mark Rittman, Edward Roske, Tim Gorman, Peter Koletzke, Lonneke Dikmans, and Dr. Pal Dorsey (just to name a few).

During the Sunday User Forums we bring you over 25 sessions packed with information you can use. This year we have put together five tracks for you to choose from:  Business Intelligence (led by Mark Rittman), APEX (led by Scott Spendolini), Web  Architecture (led by Paul Dorsey), EPM/Hyperion (led by Edward Roske), and  Data Warehouse Performance (led by Jerry Ireland). These sessions start at Noon on Sunday October 2nd and are free to all registered OOW attendees. Check out ODTUG’s Website or the online content catalog to see the abstracts, times, and room assignments (all in Moscone West).  Be sure to select “User Group Forum” in the Type filter.

ODTUG at Oracle OpenWorld

Search for ODTUG to see our full list of presentations

Continuing on throughout the week ODTUG gurus are presenting another 20 sessions for your edification.  There are sessions covering database development, Hyperion, business intelligence, data warehousing, middleware, and SOA.  Here is a list of sessions and titles being presented by our members:

02240 Angels in the Architecture: An Oracle Application Development Framework Architectural Blueprint
02500 High-Performance PL/SQL
03120 Oracle Application Express 4.0 Charts Inside Out
03122 Oracle Application Express and Locator/Spatial Features: A Success Story
03340 Dell’s Multichannel Implementation of Oracle Real-Time Decisions
04460 Agile BI with Oracle Exadata and Oracle Business Intelligence Enterprise Edition 11g
05923 Introduction to Data Vault Modeling
06782 Instrumentation: Why You Should Care
06788 Thinking Clearly About Skew
07624 Best Practices: Oracle Hyperion Profitability and Cost Management at General Dynamics
08620 Push to the Limit: Rich and Proactive User Interfaces with Oracle ADF
08623 Instant Agility in Oracle Fusion Middleware Through Design Time @ Runtime
08625 Reaching Out from PL/SQL
09480 Oracle ADF On-Ramp: What You Need to Know to Use the Oracle ADF Technology Stack
09491 Oracle WebLogic Server Application Security: Implementing the Superstition in Oracle JDeveloper
09568 Oracle Essbase Studio Release How It Can Reduce Your Stress
09576 Oracle Application Express Behind the Scenes
09700 Building Oracle Systems in the Developing World
09718 Achieving Great Web Application Performance with Only SQL and PL/SQL
10019 Taking  Oracle Business Intelligence Enterprise Edition to the Next Level of Performance

You can get times and locations again by going to the online content catalog and entering the session number into the keyword search field at the top. Alternatively you can find all the ODTUG sessions by entering “ODTUG” into the keyword search.

Myself, I will present a session “Why Data Vault?”  and be part of a data warehouse expert panel on Sunday afternoon as part of the ODTUG Sunday User Group Forum. Then on Thursday October 6, at 3 PM, I will present “Introduction to Data Vault Data Modeling” where I will discuss all the basics you need to get started modeling your EDW using the Data Vault Modeling technique.

Again this year, you can meet with board members and ODTUG staff at the user group pavilion in Lobby Level 2 in Moscone West.  Be sure to drop by the ODTUG booth to get the latest news about KScope 12 or maybe to join or renew your membership.

Hopefully, you have already registered, but if not, do it NOW:


Don’t miss your chance to meet, greet and learn from the best. See you in San Francisco!

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Oracle OpenWorld 2010 is over!  While I had to leave early Tuesday (the paying job takes precedence over the volunteer job), there are many things to talk about that happened while I was at OpenWorld this year.  I’ll attempt to cover a few of them in this posting.

Saturday Night, the ODTUG Board and YCC staff got together to discuss our plans and obligations for the week.  With Sunday User Forum, MySQL Sunday, and Oracle Develop to attend to during the week, along with many other meetings, this was an important start to the week.  It was nice for everyone to see everyone again, and to recharge and energize for the tasks ahead during the week.  Below is a picture of fellow Board Members Barbara Morris and Monty Latiolais at the dinner at Annabelle’s Bar and Bistro.

Saturday Evening Dinner before OpenWorld 2010

Sunday morning, I had a breakfast meeting with IOUG President Andy Flower, and IOUG Executive Vice President John Matelski.  Networking with other user group leaders is one of the prime benefits of attending Oracle OpenWorld.  Thanks for breakfast, gentlemen!  Sunday at OpenWorld, we were split between three different areas at OpenWorld.  As always, we occupied Moscone West for the Sunday User Forum Day, and had four different Symposia to choose from.  All of the sessions were well attended, and we tried to make sure someone was onhand at each session to hand out flyers and raffle entries (where we were giving out a free registration to Kscope11, to be held in Long Beach, CA June 26-30, 2011).  We also manned our booth on the second floor of Moscone West.  This is always a popular area, as attendees get to learn about many of the Oracle User Groups, not just ODTUG.  In fact, this may be the best place to find out information about user groups while attending Oracle OpenWorld.  I am confident that each and every user group is willing to talk with you about your interests, and if you are not a good fit for that user group, we are all willing to recommend each other to those in attendance.  There are many user groups, and we are all here for one reason and one reason only – to support the users in the best way possible.  If you were there, leave a comment on this blog posting to let us know what you thought of the day.

The second area that we supported was the MySQL Sunday program.  This program was new to OpenWorld this year, and was held in the Marriott Marquis hotel, just down the street from Moscone West.  Kathleen McCasland, ODTUG’s Executive Director, manned our area during this program, answering questions about ODTUG and providing information about our upcoming Kscope11 conference, mentioned above.  This event was well attended, and many of those in attendance were interested in learning more about ODTUG.

The last area that ODTUG Board Members supported was at the Java User Group Forum, which was held at Moscone South.  Since the Java User Groups are well established, this is a great opportunity to network with the other leaders of user groups.  We all have a lot to learn from each other, and would do well to take advantage the opportunities to do so.

Sunday was a busy day, and one that kept us hopping all day long.  My thanks to all those that spoke on behalf of ODTUG, those in attendance, and the ODTUG Board and YCC Staff that helped support the user group during this hectic day.  To wind things down in the evening, OpenWorld attendees got experience an Oktoberfest, Oracle OpenWorld style.  From what I hear, this was a fun time, with many different beers available for your consumption.

This was the first year that I was unable to attend the Welcome Reception.  Being named an Oracle ACE earlier this year, I was invited to attend my first ACE/ACE Director event.  Thanks to Oracle, OTN, and of course Justin Kestelyn, Vikki Lira and Lillian Buziak for putting on a first class event.  Having a large number of Oracle ACEs and ACE Directors in attendance, this was a great opportunity to network with the best of the best in the Oracle technology world.  I had a great time talking with many old friends, and making some new friends as well.  Fellow ODTUG Board Members Jerry Ireland and John King, newly minted Oracle ACEs as well, were at the event as well.

You may ask where the Oracle ACE/ACE Director event was held?  Well, this was quite a treat.  We were bused across town from the Hilton to the wharf, and took over the Commodore Chardonnay for the evening.  We had dinner aboard the boat, and cruised the San Francisco Bay for a wonderful evening.  The moon was close to full, and the fog held off long enough for us to enjoy the evening on the deck.  Thanks especially to my dinner mates at the table:  Edward Roske, Danielle White, Glenn Schwartzberg, Tim Tow, and Chis Bucchere.  I had a nice time talking with other ACE and ACE Directors including Cary Millsap, Debra Lilley, and Todd Sheetz.  I even (very briefly) finally got to say hello to Oraclenerd (Chet Justice).  I promise, we’ll talk longer the next time that we meet!  I also spent some of my time talking to both Lillian and Vikki, thanking them for putting on the event, and also starting discussions about the ACE/ACE Director Program and Kscope11.  Stay tuned for more details as the event gets closer.  I’ll put a couple of pictures of mine in this posting, and here is a link to Markus Eisele’s picture of the Bay Bridge from the boat.  Markus’s blog can be found here.

Alcatraz Island from the Bay

Ghirardelli Square from the Bay at Night

Bay Bridge and Downtown San Francisco

Monday at OpenWorld, ODTUG was split in two different ways (at least).  We manned our booth once again at Moscone West.  In addition, we had a table at Develop/JavaOne that we took care of.  This table was located at the tent outside the Hilton/Parc55/Nikko, about 6 blocks from Moscone West.  The tent acted like a hothouse, and until the air conditioning was figured out, was very uncomfortable.  We had a lot of traffic at this location, and for many in the Java Community, this was their first chance to learn a little bit about ODTUG.  The hottest giveaway though was our ODTUG “ODTUGGER” tug boat.  Many people wanted this for their kids, but this also got the traffic moving to our spot.  Here is a picture of our boat.


Monday evening was capped off with the first ever ODTUG Meetup!  Held at the Thirsty Bear Brewing Company.  We hosted around 100 of our closest friends:  speakers, Oracle Product Managers, attendees, and other user group leaders.  We had a great time, good food, and good beer for everyone.  This was our little way of providing another networking opportunity for everyone.  Despite all of the other receptions going on, and OTN Night, we had a very good turnout for our event.  We will need to evaluate the success of this event to determine whether we’d like to do it again next year, but personally, I think this was a clear winner.  I hope that we can continue this tradition next year.

I had a mid-morning flight on Tuesday, so that is all of the coverage that I can provide you of OpenWorld.  I missed the Appreciation Event on Treasure Island, as I understand that the Black Eyed Peas, Steve Miller Band, and Don Henley all rocked the San Francisco Bay.  Maybe I’ll be able to attend next year

Thanks to Oracle for putting on a great event, to OTN, Vikki, Lillian and Justin for your hospitality, to the city of San Francisco for having such a great city, and to our attendees and speakers for your outstanding support and representation of ODTUG at this event!

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